time flies when you’re having fun {and baking up delicious memories in the kitchen!} to celebrate 150k followers on instagram, we’re taking a walk down memory lane by recounting some of our favorite milestones & memories over the years! 

from our humble beginnings as a standalone café in soho to 20+ locations, a cookbook, and countless collaborations later, our instagram is a visual journal, full of some of our most special moments.

august 1, 2014

{and so it begins} bonjour, instagram! shown here is our beautiful logo designed by the talented french graphic artist, alexia roux.

august 15, 2014

{it’s all in the details} beautiful things coming together soon…

october 6, 2014

{maman soho grand opening} we celebrated the grand opening of our soho flagship café with live music & delicious treats!

december 1, 2014

july 6, 2015

{bonjour, toronto} our beautiful maman toronto location opened its doors & we celebrated the 9-month anniversary of maman soho. for the ‘gram, we’re always keeping things photo-ready with hints of blue & white!

july 10, 2015

{blue is always in season} we teamed up with talented textile designer, candice kaye, on a NEW to-go cup featuring watercolor brushstrokes.

october 6, 2015

{joyeux anniversaire} we rang in maman soho’s first anniversary  with none other than a ceiling filled with blue & white balloons!

december 14, 2015

february 9, 2016

{je t'aime from maman} we launched scratch ‘n sniff cookiegrams just in time for valentine’s day!

june 24, 2016

{bonjour, brooklyn} …and our dreamy maman greenpoint café was born! 

july 14, 2017

{marché maman} we welcomed marché maman to the neighborhood {right next door  to our soho cafe}with a celebratory grand opening party!

september 25, 2017

{new cookie alert!} in collaboration with annie’s homegrown, we introduced a NEW s’mores cookie to the world.

november 8, 2017

{chip, chip, hooray!} oprah named our nutty chocolate chip cookies as one of her favorite things!

january 17, 2018

{bonjour, maman nomad} we opened the doors to our first maman location above 14th street!

july 1, 2018

{merci mille fois} we broke the 50k threshold on instagram & hosted a giveaway to celebrate!

september 14, 2018

{and that’s a wrap!} our catering team worked their magic during NYFW! 4 days = 835 fruit cups, 736 granola parfaits, 939 salad cups, 2,624 sandwiches, 2041 cookies…and so much more!

november 12, 2018

{bonjour, maman hudson} we celebrated the grand opening of our dreamy hudson café with cookie & milk shots for the first 100 customers.

march 20, 2019

{let’s make magic} we kicked off the spring season with a beautiful collab cup featuring artwork from our dear friend, meredith wing {aka, MooMooi}.

april 15, 2019

{oh baby!} our incredible owners elisa & ben announced their newest ‘maman’ bébé, arriving in september 2019.

july 25, 2019

{merci beaucoup} oprah named our s’mores cookies as one of her favorites in the july 2019 issue of "The O List"

july 31, 2019

{coming soon} we were thrilled to announce the grand opening of our montreal café, located in the heart of griffintown.  

october 5, 2019

{joyeux cinquième anniversaire} in honor of our fifth birthday, we launched a limited edition white chocolate funfetti cookie to celebrate!

november 1, 2019

{wake up and smell the coffee beans} we started serving parlor drip coffee at all maman locations!

november 22, 2020

{‘tis the season} we announced our holiday cookie pop-up, exclusively at our centre street café. and yes, yves approved ;)

november 30, 2020

{from our oven to yours} to celebrate the holiday season, we started shipping cookie dough kits nationwide!

december 29, 2020

{beautiful artwork at maman} our customers are so talented! from sketchbook doodles to watercolor paintings…we love sharing maman-inspired masterpieces in our weekly artwork series.

december 31, 2020

{year in review} looking back on our top-performing instagram posts from 2020 and our beautiful naked cakes…take the cake ;)

january 17, 2021

{new year, new maman} we hit the ground running with the opening of our beautiful king street café, a lush greenhouse oasis located in hudson square.

january 18, 2021

{dogs of maman} it’s no secret that we love our furry friends! we launched our very own #dogsofmaman series on instagram for your weekly dose of cuteness.

march 12, 2021

{what i wore: maman edition} how do you match your maman cup? to celebrate our penchant for blue & white floral prints, we debuted our weekly #OOTD series on instagram stories.

april 22, 2021

{hey upper east siders!} spotted: maman opening its doors on the upper east side! xoxo

september 14, 2021

{maman: the cookbook} we released our highly anticipated cookbook in the US!

october 1, 2021

{a match made in heaven} we collaborated with our stylish friends at sarah flint on a table linens capsule collection & custom to-go cups.

october 29, 2021

{in the kitchen with yves} with the help of our favorite cookie tester, we launched our new series ‘in the kitchen with yves saint croissant.'

november 22, 2021

{say bonjour to the maman app} oui, oui! we launched our own app to make ordering all your maman favorites a breeze.

february 14, 2022

{bienvenue, jersey city!} we opened our first location in the garden state!

april 19, 2022

{all aboard!} located in a world-class transit hub, our moynihan station outpost greets busy new yorkers and travelers alike.

june 6, 2022

{bonjour, bethesda} our first café in maryland holds a very special place in our hearts.

june 28, 2022

august 11, 2022

{catch us poolside} we made a splash during summer ‘22 with our limited edition maman x poolside totes!

august 16, 2022

november 16, 2022

december 13, 2022

{emily in LITTLE paris} in celebration of the season 3 premiere of emily in paris, the hit Netflix show hosted a fabulous pop-up in soho’s little paris neighborhood. ooh la la!

december 15, 2022

{maman on Magnolia Network} we were honored to be featured on the Magnolia Network’s ‘storefront stories’ series. 

february 14, 2023

{bienvenue, georgetown} located along historic wisconsin avenue, our first café in the district makes its grand debut!

we wouldn’t be able to do what we do without the tremendous outpouring of support that we receive from our amazing customers and extended maman family. every repost, comment, & reel shared makes us want to do a little happy dance. merci beaucoup for being on this exciting journey with us!